• In today’s day and age, technology will continue to disrupt digital marketing. The success of marketing is measured by the ability to connect with the customer at the right place and at the right time. It has significant potential to completely transform the way businesses reach out to their target audience, efficiently engage them and influence customer retention and acquisition. Businesses that do not employ a customer-centric approach do so at the risk of perishing. Organizations are gradually implementing digital marketing solutions in order to avail valuable insights to analyze the marketing campaigns and plan the marketing strategies accordingly. Adopting these solutions offers a gamut of advantages such as lead generation, improved conversion rates, ability to build brand reputation and earn better revenue with higher growth expectancy at an economical cost. While there may be a permeation of vendors in this domain,  most solution providers lack the technology skill and ability to deliver the right solution while addressing the key marketing challenges such as the explosion of data, an escalation in the use of social media, and shifting consumer demographics. Businesses are on the lookout for vendors that possess a holistic business perspective, the skills and apt solutions to match their unique requirements. Understanding the dilemma encountered by most businesses, CIOReview assists with a comprehensive list of “20 Most Promising Digital Marketing Technology Solution Providers”. In essence, the inventory contains vendors that boast of the right amount of technology skill, business acumen, and innovative solutions. A renowned board encompassing the CEOs, CIOs, industry analysts and the CIOReview editorial team has meticulously chosen the vendors to be featured in this list.