• The growth and advancement of Information Technology has enhanced concept of digital marketing. Even though digital marketing is in its initial stages yet it is widely seen as a future driving trend in marketing. The adoption of digital marketing has outperformed old-school marketing strategies.  The digital marketing process includes a variety of tasks ranging from creating Brand Awareness to sales and conversion. Many other contemporary techniques like inbound marketing and content marketing are used to lure customers. In order to make marketing team’s task easier, many vendors have invested in latest trends and technology like big data, analytics, and cloud to offer industry-specific solutions. These solutions combined with ample data resources are very informative and help in making good decisions.  Hence it becomes important to take a technology driven approach and applying them in such a way that they are in alignment with the business goals of a client. They have to incorporate technologies like Geo targeting and wearable gadgets like Apple watch and augmented reality related customer reality experience. Today’s CIOs are on the lookout for partners with a strong sense of marketing who can help them reach the best potential. In an effort to help businesses we have analyzed hundreds of enterprises providing digital marketing services and shortlisted the ones who are designing industry specific solutions and are at the forefront of tackling challenges. CIOReview has come up with a list of “20 Most Promising Digital Marketing Solution Providers 2016”. A distinguished panel comprising of CEOs, CIOs, VPs, Analysts and CIOReview editorial board have decided on the names of Most Promising Digital Marketing Solution Providers.