Loop360 - Proactive and dynamic mobile marketing strategists
The mobile marketing market is growing rapidly because of the increasing number of mobile phone users, and increasing use of mobile web and mobile applications. According to forecast, the global market is likely to grow from USD 28.63 Billion in 2016 to USD 98.85 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1 percent during the forecast period. Mobile is an integrated part of everyone’s daily life and a crucial conduit through which all communication flows. World has already moved towards mobile hence the digital marketing effort has to.First and foremost, it is important to understand how the audience interacts with the content on mobile. Optimizing the way content is marketed, delivered and consumed on mobile involves more than just making it fit for smaller screen. Loop360, founded in 2011, is one of the upcoming groups providing various comprehensive services related to mobile advertising, mobile content, telecom VAS and ecommerce in India. “Generic image based banner campaigns are not good enough anymore for advertising; today users are immune to those generic marketing ads and only give their attention to the ads which are dynamic and has relevant content for them,” says, Imran Bukhari, Founder & CEO, Loop360. This puts a compelling obligation on the digital marketing agencies to deliver mobile friendly, well optimized, dynamic and content relevant campaigns. Loop360, with the support of a strong and talented team, helps their clients to produce full stack high quality content relevant campaigns that achieve better performance.
Apart from concentrating on the content, marketers are required to focus on targeting users precisely and consistently. With the rise in RTB, ad exchanges and DMP, it has become easier to target the prospective audience.
However, the setback is the lack of quality traffic and reliability of the data that these ad exchanges and ad networks claim to have. Although the rise of Performance Networks seems to solve this crisis, yet, with so many performance networks around, claiming to be the best in what they do, finding the right performance network is difficult.
Smarter businesses have shifted their focus to tie ups with right performance networks with domain expertise, mobile centric digital marketing expertise and ability to deliver campaigns with content relevance with right user experience. At Loop360, this is the eco system that they are focused upon. Working closely with mobile carriers in different countries, in-depth understanding of mobile VAS and expertise in performance marketing solutions, gives the company an edge when it comes to understanding what works and what does not in terms of digital marketing in mobile world.
Geo targeting is one of the most important aspects for delivering successful marketing campaigns. Loop360 works closely with multiple geo location solution providers to ensure that the geo location of the user is located with accuracy. Loop360’s interactive, location-aware and content relevant HTML5 ads promise a four fold increase in campaign performance.
The effectiveness of the digital marketing operations of Loop360 lies in their skill of analysing the client’s key performance indicators and then finding relevant decision supporting data and right inventory providers for their vertical to target right audience for their campaigns.
Smarter businesses have shifted their focus to tie ups with right performance networks with domain expertise, mobile centric digital marketing expertise and ability to deliver campaigns with content relevance with right user experience. At Loop360, this is the eco system that they are focused upon. Working closely with mobile carriers in different countries, in-depth understanding of mobile VAS and expertise in performance marketing solutions, gives the company an edge when it comes to understanding what works and what does not in terms of digital marketing in mobile world.
Loop360 is one of the upcoming groups providing various comprehensive services related to mobile advertising, mobile content, telecom VAS and ecommerce in India
Geo targeting is one of the most important aspects for delivering successful marketing campaigns. Loop360 works closely with multiple geo location solution providers to ensure that the geo location of the user is located with accuracy. Loop360’s interactive, location-aware and content relevant HTML5 ads promise a four fold increase in campaign performance.
The effectiveness of the digital marketing operations of Loop360 lies in their skill of analysing the client’s key performance indicators and then finding relevant decision supporting data and right inventory providers for their vertical to target right audience for their campaigns.
