Infom Atomicka - Building Comprehensive Brand Identity for Businesses
The increase in the penetration of mobile phones, network availability and affordability, alongside government initiatives such as Digital India, have contributed to the growth of digital marketing in India. Digital marketers are already acknowledging a shift in how organizations perceive digital marketing. With this shift, clients expect vendors to work with them in a consultative mode rather than forming a customer-client relationship. Puducherry based Infom Atomicka, an IT and software based solution provider, lives up to this expectation. Devi G. Sha, Founder and MD of Infom Atomicka, says, “We at Infom Atomicka follow a ‘thought-partnership’ approach for our digital marketing services, something that we had been following for our other services as well all these years. This approach has proved to be very powerful and effective for us.”Infom Atomicka attributes a lot of importance to integrating emerging technologies like Bluetooth Low Energy (BLE) and Augmented Reality with digital marketing through its in-house research and development (R&D) initiatives. “‘Continuous Innovation’ is a quality that we consciously practice out of the belief that this is what will help set one apart from others in today’s data driven economy,” asserts Devi.
The consultative approach followed by Infom Atomicka for Search Engine Optimization (SEO) helps in ensuring a high social visibility. Social Media Marketing (SMM) plays a crucial role in increasing web site traffic. Infom Atomicka believes that a well planned and executed SMM campaign has the power to boost conversion rates. “Originality is the way, with virality as the key,” says Devi.
The recent announcement from Google about creating a mobile-only index within the next few months is one of the examples of how mobile phones have altered the way digital marketing is executed.
Infom Atomicka has always been conscious about the shifts in user behaviors and trends. It inspires its clients to adopt a ‘mobile-first’ strategy for all their business communications.
Infom Atomika understands the importance of being different and original. The tactics they follow include the most proven ones acclaimed for customer engagement such as storytelling and working-out-loud which in turn help in enhancing a client’s brand identity and ensuring maximum Return-on-Investment (ROI).
According to Infom Atomicka, three elements of the digital marketing framework are Technology, Humanization and Values. Devi further explains, “Technologies, both existing and emerging, act as a catalyst for enriched customer experience. These include Augmented Reality, Virtual Reality, Bluetooth Low Energy, Internet of Things (IoT) and Artificial Intelligence to name a few. Being a technology company with a strong focus on Research and Development (R&D) has always given us an added advantage.” Other than technology, humanization is a significant differentiator as well which demands continuous innovation and creativity. Infom Atomicka follows the concept of ‘Perpetual Beta’ in the process to ensure maintaining things ‘open’ for future enhancements.
“One of the solutions in our pipeline is a Platform-as-a-Service (PaaS) model where clients can subscribe to Digital Marketing services custom designed for their specific vertical. I foresee ourselves to be known for breaking free from the normal standards and tactics in order to help our clients achieve the best value for their effort and investments.” concludes Devi.
Infom Atomicka attributes a lot of importance to integrating emerging technologies like Bluetooth Low Energy (BLE) and Augmented Reality with digital marketing through its in-house research and development (R&D) initiatives
Infom Atomika understands the importance of being different and original. The tactics they follow include the most proven ones acclaimed for customer engagement such as storytelling and working-out-loud which in turn help in enhancing a client’s brand identity and ensuring maximum Return-on-Investment (ROI).
According to Infom Atomicka, three elements of the digital marketing framework are Technology, Humanization and Values. Devi further explains, “Technologies, both existing and emerging, act as a catalyst for enriched customer experience. These include Augmented Reality, Virtual Reality, Bluetooth Low Energy, Internet of Things (IoT) and Artificial Intelligence to name a few. Being a technology company with a strong focus on Research and Development (R&D) has always given us an added advantage.” Other than technology, humanization is a significant differentiator as well which demands continuous innovation and creativity. Infom Atomicka follows the concept of ‘Perpetual Beta’ in the process to ensure maintaining things ‘open’ for future enhancements.
“One of the solutions in our pipeline is a Platform-as-a-Service (PaaS) model where clients can subscribe to Digital Marketing services custom designed for their specific vertical. I foresee ourselves to be known for breaking free from the normal standards and tactics in order to help our clients achieve the best value for their effort and investments.” concludes Devi.
